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Connect ActiveCampaign to Salesforce

Build an AI agent that works across ActiveCampaign and Salesforce, on a schedule or when you click Run.

20 source actions
24 target actions
Reverse direction supported

Why Connect ActiveCampaign & Salesforce?

Read what you need from ActiveCampaign

Your agent uses ActiveCampaign's documented actions to pull the records it needs, each time it runs.

Run a Salesforce action

Then it uses one of 24 documented actions, such as Add Contact to Campaign, Add Lead to Campaign, Convert SOAP XML Object to JSON.

Test it, then put it on a schedule

Run it once on your own data and check the result. Then set it to run daily, on weekdays or weekly.

Available Triggers & Actions

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ActiveCampaign

Triggers (12)

New Automation Webhook

Emit new event each time an automation sends out webhook data.

webhook
New Campaign Bounce (Instant)

Emit new event when a contact email address bounces from a sent campaign.

webhook
New Campaign Link Clicked (Instant)

Emit new event when a link from a campaign is clicked (will only run once for each unique link).

webhook
New Campaign Opened (Instant)

Emit new event when a contact opens a campaign (will trigger once per contact per campaign).

webhook
New Campaign Starts Sending (Instant)

Emit new event each time a campaign starts sending.

webhook
New Campaign Unsubscribe (Instant)

Emit new event when a contact unsubscribes as a result of a campaign email sent to them.

webhook
New Contact Added to List (Instant)

Emit new event each time a new contact is added to a list.

webhook
New Contact Added to Segment

Emit new event each time a new contact is added to a segment.

polling
New Contact Note (Instant)

Emit new event each time a new note is added to a contact.

webhook
New Contact Task

Emit new event each time a new contact task is created.

polling
New Deal Added or Updated (Instant)

Emit new event each time a deal is added or updated.

webhook
New Deal Note (Instant)

Emit new event each time a new note is added to a deal.

webhook

Actions (20)

Add Contact to Automation

Adds an existing contact to an existing automation. See the docs here.

Create Account

Create a new account. See the docs here.

Create Contact

Create a new contact. See the documentation.

Create Deal

Creates a new deal. See the docs here.

Create Note

Adds a note, arbitrary information to a contact, deal, or other Active Campaign objects. See the docs here.

Create or Update Contact

Creates a new contact or updates an existing contact. See the documentation.

Create Tracked Event

Tracks an event using event tracking. See the docs here.

Find Contact

Finds a contact. See the docs here.

Find Deal

Finds an existing deal by search field. See the docs here

Get All Lists

Retrieves all lists. See the docs here

Get Contact

Retrieves an existing contact. See the docs here.

Get contact by email

Retrieves contact data from the ActiveCampaign CRM by email address. See the docs here.

Get Contact Tags

Get Contact Tags.

Get Deal

Retrieves an existing deal. See the docs here

List All Contacts

Retrieve all existing contacts. See the docs here.

List Campaigns

List Campaigns. See the docs here.

List Event Type Options

Retrieves available options for the Event Type field.

Remove Contact Tag

Removes a tag from a contact. See the docs here

Tag Contact

Tags a contact. See the docs here.

Update Deal

Updates an existing deal. See the docs here.

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Salesforce

Triggers (10)

Case Updated (Instant, of Selectable Type)

Emit new event when a case is updated. See the documentation

webhook
Email Template Updated (Instant, of Selectable Type)

Emit new event when an email template is updated. See the documentation

webhook
Knowledge Article Updated (Instant, of Selectable Type)

Emit new event when a knowledge article is updated. See the documentation

webhook
New Case (Instant, of Selectable Type)

Emit new event when a case is created. See the documentation

webhook
New Deleted Record (Instant, of Selectable Type)

Emit new event when a record of the selected object type is deleted. See the documentation

webhook
New Email Template (Instant, of Selectable Type)

Emit new event when an email template is created. See the documentation

webhook
New Knowledge Article (Instant, of Selectable Type)

Emit new event when a knowledge article is created. See the documentation

webhook
New Outbound Message (Instant)

Emit new event when a new outbound message is received in Salesforce.

webhook
New Record (Instant, of Selectable Type)

Emit new event when a record of the selected object type is created. See the documentation

webhook
New Updated Record (Instant, of Selectable Type)

Emit new event when a record of the selected type is updated. See the documentation

webhook

Actions (24)

Add Contact to Campaign

Adds an existing contact to an existing campaign. See the documentation

Add Lead to Campaign

Adds an existing lead to an existing campaign. See the documentation

Convert SOAP XML Object to JSON

Converts a SOAP XML Object received from Salesforce to JSON

Create Account

Creates a Salesforce account. See the documentation

Create Accounts (Batch)

Create multiple Accounts in Salesforce using Bulk API 2.0. See the documentation

Create Attachment

Creates an Attachment on a parent object. See the documentation

Create Campaign

Creates a marketing campaign. See the documentation

Create Case

Creates a Case, which represents a customer issue or problem. See the documentation

Create Case Comment

Creates a Case Comment on a selected Case. See the documentation

Create Contact

Creates a contact. See the documentation

Create Content Note

Creates a content note. See the documentation and Set Up Notes.

Create Event

Creates an event. See the documentation

Create Lead

Creates a lead. See the documentation

Create Note

Creates a note. See the documentation

Create Opportunities (Batch)

Create multiple Opportunities in Salesforce using Bulk API 2.0. See the documentation

Create Opportunity

Creates an opportunity. See the documentation

Create Record

Create a record of a given object. See the documentation

Create Record

Create a new Salesforce record of any object type. Use **Describe Object** first if you're unsure what fields are available or required. For picklist fields, use the API value from **Describe Object**, not the display label. **Common required fields:** - Account: Name - Contact: LastName - Lead: LastName, Company - Opportunity: Name, StageName, CloseDate - Case: Subject - Task: Subject - Event: Subject, StartDateTime, EndDateTime To add a Contact/Lead to a Campaign, create a CampaignMember: {"CampaignId": "701xxx", "ContactId": "003xxx"} or {"CampaignId": "701xxx", "LeadId": "00Qxxx"}.

Create Task

Creates a task. See the documentation

Create User

Creates a Salesforce user. See the documentation

Delete Note Or Content Note

Delete a note or content note from a Salesforce record. See the documentation

Delete Opportunity

Deletes an opportunity. See the documentation

Delete Record

Permanently deletes a Salesforce record (moves to Recycle Bin for 15 days). Use **SOQL Query** to find the record ID if you only have the record name.

Delete Record

Deletes an existing record in an object. See the documentation

Integration Features

20 documented ActiveCampaign actions
24 documented Salesforce actions
Plain-English agent instructions
Daily, weekday or weekly schedule, or run on demand
Execution monitoring
A supported Salesforce to ActiveCampaign direction

Capability Examples

ActiveCampaign trigger → Salesforce action

Catalog example
ActiveCampaignActiveCampaign

New Automation Webhook

SalesforceSalesforce

Add Contact to Campaign

Salesforce trigger → ActiveCampaign action

Reverse direction
SalesforceSalesforce

Case Updated (Instant, of Selectable Type)

ActiveCampaignActiveCampaign

Add Contact to Automation

How It Works

1

Connect Apps

Authenticate your ActiveCampaign and Salesforce accounts

2

Describe the Job

Say what to read from ActiveCampaign and what to do in Salesforce

3

Choose an Action

Select the documented Salesforce operation to run

Test and Review

Verify field mapping and provider responses before activation

Frequently Asked Questions

Integration Benefits

Scheduled or On-demand Runs

Runs daily, on weekdays or weekly at a set time, or when you click Run. It does not fire on live ActiveCampaign events yet.

Automated Actions

Use 24 documented Salesforce actions each time the agent runs.

Provider Authentication

Review the authentication requirements published by each provider before activating the workflow.

Guided Configuration

Describe the job in plain English. The agent picks theActiveCampaign and Salesforce actions it needs.

Your Own Accounts

You connect your own ActiveCampaign and Salesforce accounts. App connections need a paid plan.

Execution Review

Test the workflow and review provider responses before relying on it in production.

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Reverse Integration Available

Also connect Salesforce to ActiveCampaign for bidirectional automation

View Integration
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All ActiveCampaign Integrations

Explore all available ActiveCampaign connections

View All Integrations
Salesforce logo

All Salesforce Integrations

Explore all available Salesforce connections

View All Integrations

Ready to Connect ActiveCampaign & Salesforce?

Build this agent in Mazaal AI and test it on your ownActiveCampaign and Salesforce data.

Start building

Rather not build it yourself? We set up one ActiveCampaign to Salesforce agent on your accounts for A$490: a 30-minute call, a test on your real data, and 14 days of fixes. Plan billed separately. Email Enod